We improve how your app is found and chosen on Google Play and the App Store through keyword research, sharper metadata, stronger creative and structured listing experiments.
Store listing · English (US)
Keyword research
Reply strategy for genuine reviews
Visibility earned through relevance, not shortcuts
Store search rewards listings that match what people actually type and that convert once they arrive. We research the terms your audience uses, study competing listings, and rewrite your title, subtitle, short description and keyword fields to reflect real intent. Each platform indexes text differently, so Google Play and the App Store receive separate strategies.
Creative carries the conversion. We plan screenshot sequences and preview videos that explain value within seconds, localize listings for priority markets, and test changes using store listing experiments on Google Play and product page optimization on the App Store. Ratings are grown through well-timed native prompts and thoughtful replies, never through fake or incentivized reviews.
At a glance
- Category
- Developer Solutions
- Engagement
- Scoped after a free consultation
- Access model
- Role-based, client-owned accounts
- Deliverables
- 8 documented outputs
We optimize listings within Google Play and App Store metadata and review policies, and never use fake, purchased or incentivized reviews or misleading claims.
Everything covered, end to end.
The specific work our App Store Optimization engagements include — scoped to what your business actually needs.
Keyword research
Search term discovery and prioritization by relevance, competition and intent, with separate keyword sets for Google Play and the App Store.
Metadata optimization
Rewritten app title, subtitle, short description, full description and App Store keyword field, all within each platform's limits and policies.
Screenshots and preview strategy
Screenshot narratives, caption copy and preview video direction designed to communicate the core value in the first two or three frames.
Localization
Market-specific keyword research and adapted listing copy for priority languages, rather than direct translation of English metadata.
Ratings and review strategy
Guidance on in-app review prompt timing using native APIs, and reply templates for responding to reviews professionally and promptly.
Listing experiments
Structured tests using Google Play store listing experiments and App Store product page optimization, with results reviewed before changes roll out.
Why it matters for your business.
Decisions grounded in data
Changes are based on keyword research and controlled experiments, so you know why a listing performs rather than guessing.
Platform-specific execution
Google Play and the App Store index and display listings differently. Each gets its own copy, keyword strategy and creative.
Durable, policy-safe growth
No fake reviews, keyword stuffing or misleading claims, the tactics that put listings at risk of removal or account penalties.
Better conversion from existing traffic
Improved screenshots and messaging help more of the people already viewing your listing decide to install.
Built for teams like yours.
If any of these sound familiar, this service was designed with you in mind.
Apps preparing to launch
Teams who want their first listing built on keyword research and clear positioning rather than placeholder copy.
Live apps with flat installs
Publishers whose organic installs have plateaued and who suspect metadata or creative is holding them back.
Apps expanding internationally
Products entering new markets that need localized keywords and listings tailored to regional search behavior.
Teams running paid acquisition
Marketers who want paid traffic landing on a listing that converts well, so acquisition spend goes further.
A clear path from first call to finished work.
- 01
Listing audit
We review your current metadata, creative, ratings and competitor listings on both stores to identify the largest opportunities.
- 02
Keyword research
We build and prioritize keyword sets per platform and market, based on relevance to your app and realistic ranking potential.
- 03
Metadata and creative
We rewrite listing text and plan or brief new screenshots and preview video, aligned with the keyword strategy.
- 04
Experimentation
We run listing experiments and product page tests, then apply what wins and record what did not.
- 05
Review and iteration
We report on visibility and conversion trends, refine keywords, and set the next round of tests.
What you receive at handover.
Every engagement ends with clear, documented outputs — so you always know exactly what was done and how to maintain it.
- ASO audit of current listings and key competitors
- Prioritized keyword sets per platform and market
- Optimized metadata for Google Play and the App Store
- Screenshot and preview video creative brief
- Localized listings for priority markets
- Review prompt timing guidance and reply templates
- Experiment plan with documented results
- Periodic performance and iteration report
App Store Optimization questions, answered.
More general questions? Visit our FAQ page.
Never. Fake, purchased or incentivized reviews breach both Google Play and App Store policies and can lead to removal. We help you ask satisfied users for honest reviews at the right moment using native prompts, and reply constructively to feedback.
Let's talk about your project.
Message us on Telegram and we'll come back with clear next steps, an honest view of what's possible and a tailored quote.
- Free, no-obligation consultation
- Transparent scope and pricing
- Work carried out through authorized access only
Get your quote on Telegram
Tell us about your project in a quick message — we reply personally with next steps and a tailored quote.
- Personal reply from our sales team
- Pricing and availability confirmed in writing
- No obligation to buy
- Chat: @socialized_1
“Request a Quote” and “Ask About a Listing” open our contact form, which emails your inquiry straight to our sales team.