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WebSample concept project

A concept website for a boutique interior design studio that needs its online presence to feel as considered as its rooms — editorial layouts, fast image delivery and a calm, confident inquiry flow.

Industry
Luxury interior design
Discipline
Web
Stack
Next.js · TypeScript · Tailwind CSS · Headless CMS
The challenge

What needed solving.

Interior studios sell on atmosphere, yet most of their sites are slow galleries with weak structure. The concept had to present large, image-led projects without sacrificing loading speed, and guide visitors toward a qualified consultation request.

Our approach

How we would deliver it.

01

Editorial art direction

A restrained serif-and-grotesk type system, generous white space and project stories written like magazine features.

02

Performance-first imagery

Responsive AVIF and WebP images with explicit dimensions, priority loading only for the first visual and lazy loading below the fold.

03

Qualified inquiries

A short, staged consultation form that captures project type, location and timeline before the first call.

Highlights
  • Next.js App Router with static generation
  • Image pipeline with responsive sizes
  • Structured data for local business
  • CMS-ready project templates
What this concept demonstrates

“How a design-led brand can present heavy visual content while staying fast, accessible and easy to update.”

Concept project for illustration. No client, results or metrics are implied.

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